BOOK: VESPA-KULTKLASSIKER
298 SEITEN, 600 ABB.
Important notes
BOOK: VESPA-KULTKLASSIKER 298 SEITEN, 600 ABB.
Triumphal procession of a scooter
When Enrico Piaggo launched the Vespa 98 in 1946, the mother of all scooters, he certainly didn't have in mind that the construction born of necessity called Vespa would one day achieve cult status. But the worldwide triumph of the economical and easily drivable two-wheeler was unstoppable from then on - a popularity that continues to this day.
Günther Uhlig tells the story of the Vespa from its beginnings until today. As one of the best Vespa experts on the subject, he knows a lot about the triumph of the scooter from Italy and the countless types and models that have appeared to this day.
- approx. 298 pages, approx. 600 illustrations
- Format: 230 x 265 mm, bound
Merchandising
The first Vespa, brainchild of engineer Corradino d'Ascanio, appeared in 1946, and it did not take long for this new vehicle concept to win countless admirers. In the fifties, the Vespa was already famous north of the Alps, and was soon imitated by many other manufacturers. Nothing has changed there - and the same goes for the Italian "Wasp" itself, except that it has been continuously enhanced in terms of both engineering and comfort. The Vespa long ago achieved a cult status which, it is fair to say, no other scooter can ever aspire to. Vespa - much more than just a means of getting from A to B. The name is still synonymous with style and elegance, Mediterranean joie de vivre, and a little Italian flair in our daily lives!
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